品牌风格指南
A big part of who we are as University of Idaho is how we look. The colors we use and the way we represent our institution through logos and graphics combine to create a visual identity that helps U of I stick in the minds and hearts of our audience.
颜色标识
原色
颜色是一个重要的制度标识. Gold, 银, 黑色的 and 白色。 are the primary colors for the University of Idaho.
我们的主要黄金是骄傲金. This vibrant color helps U of I’s materials stand out and have strong visual appeal.
骄傲的黄金
潘通3514c
CMYK 0-27-100-0
RGB 241-179-0
#F1B300
银
CMYK 0-0-0-50
RGB 128-128-128
#808080
白色。
CMYK 0-0-0-0
RGB 255-255-255
# FFFFFF
黑色的
CMYK 20-20-20-100
RGB 25-25-25
#191919
金属黄金
只供特殊用途
咨询创意服务
叔的颜色
An accent color palette has been developed to add depth and flexibility to the university’s primary color palette. 有关第三色及其用途的更多信息， 参考《365体育滚球》.
大学校徽
The University of Idaho logomark — which includes the “University of Idaho” wordmark and the “I” — is a powerful symbol of our great university.
The university’s logos and graphics are registered trademarks and should not be altered. 我们不允许开发或使用替代徽标.
The vertically stacked wordmark is the preferred orientation, horizontal options are available.
The University of Idaho wordmark should never appear alone (always with the “I”), but the “I” may sometimes be used alone as a graphic element with special permission.
标识清晰空间要求
Always separate the U of I logo from other accompanying text and graphic elements by a minimum specified distance of clear space. The distance of clear space is defined by the height of the lowercase “v” letter in the wordmark.
“我”的用法
The “I” symbol may only be used alone without the wordmark when explicitly approved or allowed. 参考U of I品牌风格指南 了解更多信息.
标志的使用
Altering the logo can cause misunderstanding and confusion about the brand. 不允许以任何方式改变或模糊徽标.
不 移动或删除标志元素.
不 show the logo in colors other than the official logo colors specified in this guide.
不 以一定角度放置标志.
不 扭曲logo.
不 改变“I”符号.
不 使用没有“I”符号的文字标记.
不 排字.
不 把标志放在一个分散注意力的背景上.
不 在徽标上放置一个投影.
不 侵占上面详述的空地要求.
单位标识
Logos are created for the university’s main campus and three educational centers, 每一个大学, 以及学术部门, 办公室/单位, 推广和研究中心.
Programs or offices without their own logo should use the logo of their overseeing unit. A unit without a logo may request a graphic mark that must always be properly used in conjunction with the U of I main logo following all clear space guidelines.
联合品牌
在某些情况下, materials are co-branded to show a collaboration between two U of I units or a partnership between U of I and external organizations (e.g. 会议传单). Follow these guidelines when two logos are used in the same design:
- 联合商标的尺寸必须相同.
- 所有单位/品牌都需要平等地代表.
- 颜色的使用应该是50/50. If the colors don’t work together or could be interpreted as another organization’s brand, 使用中性色, 比如黑色和白色.
- 国家项目品牌(NASA、NSF等.)取代U的核心品牌.
大学印章
大学的印章是为商业用途而保留的, 法律和邀请信函, 获奖及文凭. The use of the university seal is restricted to discretionary use by the Office of the President and the Board of Trustees.
The approved color options for the seal in general usage are 黑色的 or 金属黄金. The use of gold foil is also permitted as a print method for the seal.
金属金印
黑白印章
反向白色或铝箔密封
可下载的大学校徽版本, 部门, 中心和推广处可在 品牌工具包.
排版
主要的字体
A primary typeface has been chosen to nurture design cleanliness and consistency across all communications. 我们的主要字体是公众无.
二级字体
A secondary typeface establishes hierarchy to headlines and body copy. 当有大量副本时，这一点尤为重要. 我们的二级字体是Gintronic. 联系 marketing@club-campus.com 访问Gintronic并讨论次要字体的使用.
摄影
摄影 and videography are major ways that we visually tell the story of the University of Idaho. 365滚球官网摄影风格元素的指导方针, 包括观点, 设置, 情绪, 照明, 社区, 事件与构成, 下载 U of I品牌风格指南.
辅助图形
除了我们的商标, the University of Idaho has several ancillary graphics that support the brand, 包括模式和图标. Please contact the 有创意的服务 team at 208-885-6293 or email the 市场营销 team at marketing@club-campus.com 有任何关于使用的问题. 您可以找到所有批准的辅助图形在 U of I品牌风格指南.
订购优惠产品
Promotional items market your college, department, program or event in a great way. U of I partners with a select group of approved licensed vendors, including the VandalStore, who are experienced at creating branded promotional products. These vendors can help you create a product design within U of I brand guidelines.
U of I徽标和品牌图形均为注册商标. Use of these trademarks on products require prior approval from the 我大学商标和许可办公室. 特许权使用费以使用注册商标为准.
如何在产品上使用品牌
Do
- 使用经批准的持牌人. 检查我们的 持牌供应商名单 to ensure the company is authorized to sell products with the University of Idaho name.
- 完成 商品订购表格.
- 回顾大学的 促销使用政策.
- 追随我的品牌 视觉风格指南 for logo usage, colors, typography and other design elements.
- 给商标局发邮件 在订购产品之前，对产品的图稿进行批准.
- Ask the approved vendor for product samples prior to submitting a full order.
不
- Alter any of the university’s trademarks, including logos and graphic elements.
- Use the university’s brand on any products that may be harmful to the image or mission of the university.
- 不 assign trademark usage rights or otherwise grant permission to any other internal or external entity for any purpose without prior review and approval by the Office of Trademark and Licensing.